Tag Archives: individualism

One green bottle

Saturday 10 May 2008

A couple of weeks back I decided to enter a competition (open to all RCA graduates) for an artwork to adorn the bottle label for Becks Beer on the theme of Individualism… and only having one evening to work on an idea that I had been quietly brewing for a while (no pun intended) I promptly went for an image of a fingerprint, which is perhaps a little too obviously representative of genetic uniqueness, common to all humans regardless of class, culture, race or gender, but it perversely also references criminal profiling, of a society mistrustful of outsiders, of a culture in which justice and conformity to rules wins over any rights to individualism… there’s a brief nod to politcal rebelliousness and subversion in using red for one, but the colours also achieve a balance of anonymity with a collective identity and universality. I made a few fingerprints to photograph, and then a few minutes more in Photoshop© for the colour canvas backgrounds.

For a brief moment it was quite nice to dream of being in with a chance of winning the £5000 prize…